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All About Cold Call Campaign

In this write-up, you will get to know about the cold call campaign, who it works and why it is important. In cold call campaign, you have to call your prospective or target employers, so that you can discuss with them how you can be beneficial to them in getting their business goal or how you can add value if you start working with them. For most of the individuals, cold calling is not their cup of tea, as they feel it is not good to disturb the person on the other end or they also have a feeling that they will get rejected.

For most of the individuals, cold calling is not their cup of tea, as they feel it is not good to disturb the person on the other end or they also have a feeling that they will get rejected.

In any case, cold calling is a pivotal pursuit of employment procedure. At the point when done effectively, cold calling can quickly land you into your desired job in your field of interest.

Importance Of Cold Call

If you are doing the cold call campaign, it does not mean that you will get the job offer immediately. In any case, there are various conceivable advantages of a cold call, all of which can improve your chances of getting hired or get your dream job.

The topmost benefit of the cold call is that it will increase your professional contacts and network, and you are in direct touch with the various prospective employers or hiring manager. 

Regardless of the possibility that the organization has no present place of employment openings, you have gained few professional contacts, who might have the capacity to point you towards a job opportunity later on.

Another advantage of the cold calling is that you can get to know about the jobs or work positions which are not being advertised. It has been seen that companies or organizations have many job openings, but they have not advertised it, and not posted the job openings even on their website. When you are directly in contact with the employer or hiring manager there is always a possibility that you will get to know about the inside information about the job openings in the company.

Cold calling will also save your money as you don’t need to hire any professional recruiter who will speak about you to prospective employers. If you have done correct and proper cold calling campaign, there is always a decent chance that you will land your dream job or position in your desired field or industry.

How To Conduct A Cold Call Campaign

  • Try to contact with email before you make a call: It will be the right approach if you send an updated resume and targeted cover letter before you make a call to the hiring manager. In your cover letter, clarify how you can increase the value of or address a current issue or problem in the organization. Don’t forget to mention that you will be calling them within a week. It is particularly an intelligent thought if the possibility of cold calling threatens you; sending the cover letter and resume gives you the motivation to call. If you would prefer not to send along the cover letter, consider sending a letter where you can have any suggestion for them.
  • Contact target organizations or companies only: Conducting a cold call campaign does not mean that you start calling every company or organization of your field. Just call organizations or companies for which your experience and abilities make you a perfect employee. In this way, there are greater chances that your cold call campaign will turn out to be a job offer.
  • Try not to expect an occupation offer. Once more, don’t hope to get a quick interview. Anyhow you are expanding your network and contacts, which may enable you to locate another open door additionally not far off. Try not to sound excessively disillusioned or push too hard if the company or organization can’t offer you any details about employment opportunities.
  • Be true: Attempt to pass on your genuine excitement & enthusiasm for the organization to the employer or hiring manager. Keep your tone perky and well mannered; on the off chance that you radiate a positive state of mind, individuals will value your passion and honesty for their organization or company.
  • Use the correct time to make a call: If the person you are calling appears to be irritated or occupied, offer to get back to later. You can likewise call or email the individual’s assistant to have an appointment for the telephone to call. Commonly, calling early or late in the day is ideal.
  • Clarify how you can help to add value: Keep in mind, you are the one starting the discussion, so you have to clarify why you are occupied with the organization, and how you figure you could include value to the company or organization. Explain how you fit into the organization’s collective goal, or how you can help address an issue or the problem the company is going through. Make the discussion about the organization, not just about you.
  • Contact the correct organization representative: While you are conducting a cold call campaign, you will not like to speak to anyone in the company or organization. Try to contact someone who is having some active role in the company like, the hiring manager who can analyze your skills and expertise and may give you the job offer. No need to call the human resource department or human resource representative; as the HR representative likely won’t have the capacity to give you the insider information of the company which can hiring manager provide you. It is essential to have an idea about the person whom you are calling, and it will be good if you do some research about their professional background. If you make your call more personal and casual; it will always enhance your chances to get the job offer or land into the position.

Follow up:

It is always advisable to follow-up your cold call campaign with a thank you message or email. You can likewise connect with the employer on LinkedIn or on Twitter.

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