If you are an individual online marketer or very big company who advertise online, you always required the data which you have collected while implementing search campaigns. Google smartly make you pay for this data by forcing you to use AdWords so that you can analyze the data of conversion at the keyword level. And this is the really tough scenario for online advertiser or marketer. The things get much tougher when either you are working for yourself or for any company or organization when you unable to collaborate the SEO and PPC together. Most of the times it is happening is that they don’t share relevant data which can be useful to each other and unable to share first-party data is most of the time reason to the failure of most of the online campaigns.
In this article, you will be informed of the ways with tips and techniques so that you integrate the data from both PPC and SEO and get good conversion rate and at the same time decrease your cost per acquisition. You will also learn how to implement first party data from both PPC and SEO and use it across various online marketing platforms to get better results.
Making Use of Google Efficiently
Most of the people think that Google is a search engine, but the fact is Google is the biggest advertisement platform and this is the main source of revenue for Google. And for this Google is having SERP (search Engine Results Page), as you have to work hard and have to pay Google to be on top of search rankings.
It is known to every online marketer and advertiser is that Google is growing day by day and to be in the top list of Google search page you have to manage many online advertising methods and techniques. As PPC is most popular online advertisement method and it requires to have the proper keywords or combination of keywords to have the required results, Google usually have restriction for the keyword data, so you can’t get the valuable keywords lists and information about the keywords which are working on online marketing platform or say in PPC marketing technique.
If you want to get the list of those keywords you will obviously get those lists by using many outside tools like Moz, SEMursh etc. but still you can’t get relevant keywords data using these tools. So what’s next?
The simple answer is you have to pay the Google to get these list of the keywords, and when you get these keywords lists you can also run SEO (Search Engine Optimization) effectively and efficiently.
Efficient Ways To Integrate PPC And SEO Smartly
It is obvious it is still hard to determine what is the success strategy when you are implementing search campaigns, but yes you can always follow the best successful practices which have been followed by many big companies and organizations to be successful in search marketing. Below you will get to know such practices to get better search marketing results and conversions.
Use Keywords With Better Rankings
It is known to every online marketers and advertiser that Google search advertisement is not so cost effective, it does not matter whether you are small individual who wants to mark presence on online medium, and for big companies too who wants to create brand awareness and want to sell their products and services to the potential clients.
So, at this point, you need to integrate SEO with your PPC marketing plan. Below you find the steps how you can integrate these two techniques to get the maximum benefits:
- Go To Google Search Console.
- Then Click on Search Traffic and then Go To Search Analytics.
- You can now add the data which you have collected by impressions.
- At this stage analyze your impressions report for the queries which is made on top, so that you can know the which keyword is generally used by the online user.
- As you have analyzed the relevant keywords for which internet users are making the search queries, you can implement those keywords in your campaigns.
If you are using any tool to get the right keyword then make sure you are implementing only those keywords which are getting the top priority and which are attracting the most of the traffic.
Content Marketing In PPC To Understand User Intent
It is very important for an online marketer or advertisers to know the intent of their potential customers and buyers. If we understand correctly the behavior of search pattern of target clients or customers then we should use this data to have a good conversion rate.
Online advertiser and marketer should keep in mind that search is not integrated enough in content selling and PPC. And usually, marketer treat these two services individually and never think of collaborating the two to get the maximum benefits and conversions. So, you should finish this trend now and you should make these two techniques to operate in sync with each other if you find any relation between the two. But you should always need proper experience to do that.
When you deeply analyze the search term reports which you got from PPC marketing campaigns and the keywords which user usually use to search the internet you can always get benefited and get higher conversion rates.
Identify Key SEO Terms using Google Display Advertisements
It often is seen that online marketers or advertisers aren’t able to get the queries with high conversion rates. So the main aim for them is to not getting the rank from organic methods or from PPC techniques, but the real benefit they will get when they learn to combine and integrate both the channels to have god conversion rates and ROI.
For these they need to share the first-hand data with each other and start using these data to retarget the potential clients and customers, these useful data can also be implemented in display and search marketing level.
The main conclusion any online market can drive is to be present as many times as possible and measure the success of the campaign by reallocating the marketing budget.